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Saint-Gobain Unveils a New Brand Video: A Dialogue with the Younger Generation About the Future of Construction

24 of June '26

The Group unveiled a new brand video that illustrates, in a simple and inspiring way, how Saint-Gobain is implementing its Lead & Grow 2030 strategy and pursuing its ambition to be a global leader in lightweight and sustainable construction. Instead of a traditional corporate presentation, the video takes the form of a direct conversation with young people from around the world, addressing the question of how to build better and in a more sustainable way.

© Saint-Gobain

The two-minute video is a visual interpretation of the Lead & Grow 2030 strategy, which sets the course for Saint-Gobain’s development in the coming years. The strategy aims to further strengthen the company’s position as a provider of comprehensive systems and technologies for the construction sector, addressing today’s most critical challenges—climate change, limited natural resources, and advancing urbanization.

The starting point for this story is a dialogue between Saint-Gobain and the younger generation. This format emphasizes that the future of construction is shaped by collaboration, the exchange of experiences, and the search for comprehensive solutions. The film shows that the Group’s activities extend far beyond the production of building materials—they encompass innovations that impact comfort, safety, and sustainable development in construction worldwide.

The narrative is based on five key messages. First, Saint-Gobain is a solutions provider that draws its strength from the knowledge and commitment of its teams working across all areas of its business. Second, many of these technologies remain invisible at first glance, even though they play a vital role in the daily lives of millions of people. Third, the innovations developed by the Group support the transformation of the construction industry toward greater efficiency and environmental responsibility. Fourth, these efforts are driven by more than 160,000 employees in 80 countries. Finally, they are all united by a common goal: Making the World a Better Home.

The new video is intended to serve as a universal communication tool for customers, business partners, employees, and job candidates. It explains in an accessible way what the Saint-Gobain Group is today, what values it represents, and how it implements its growth strategy.

At a time when the construction sector plays a key role in climate and energy transition, this presentation serves as a reminder that the future of construction depends not only on technology, but also on people, collaboration, and shared responsibility for the environment and the quality of life for future generations.

For more information about Saint-Gobain: www.saint-gobain.pl and on LinkedIn: Saint-Gobain in Poland

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